NEXT GENERATION SAFEGUARDING INITIATIVE

Schools Involved

Farringdon Community Academy

 

Seaham School of Technology

 

Thornhill School

 

Washington School

 

Sandhill View Academy

 

St Aidan's Catholic Academy

 

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Final Four Shortlisted

Farringdon Group 1

Abbey, Ellie-Mae, Charlie (Year 11)

 

Farringdon Group 3

Anya, Matt C, Matthew W, Lucy (Year 10)

 

Farringdon Group 7

Josh, Cerese, Dolton (Year 10)

 

Seaham

Kirsty Gill and Liam Wilson (Year 10)

What was it all about...

Sun FM and Sunderland College launched an important Safeguarding initiative aimed at raising awareness amongst secondary school students and equipping them with knowledge to keep themselves safe from exploitation.

The initiative was designed to tackle the difficult subject of child exploitation including the feeder routes, such as drugs, alcohol, gifts and coercion, using a non-threatening and interactive manner. 

 

So, upon return from their Summer holiday, pupils at six schools began work on the Safeguarding project which saw them create their own radio commerical.

The commercial would make teens and their parents aware of child exploitation, the warning signs and ways they can ask for help.

They were asked to submit adverts which were approximately 30-40 seconds long and needed to have a strong message with a call to action. Six schools on Wearside entered the competition with a total of 22 entries.

 

The final entries were then listened to by a judging panel at Sun FM, including Assistant Principal of Sunderland College Vikkie Morton. The panel picked four shortlisted finalists who then had to work on a presentation at school to present at the Next Generation Safeguarding Conference

SAFEGUARDING CONFERENCE 3RD NOVEMBER 2016

SUNDERLAND COLLEGE, CITY CENTRE CAMPUS

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The conference at Sunderland College

 

Four groups, three from Farringdon Academy and one from Seaham High School, took it in turns to present their commerical and supporting presentation on their new understanding of the topic and why they decided to do the advert in the way they did.

The groups were then given a tour of the brand new city campus as the judges decided on winner, marking them on creativity, their message, knowledge and a call to action

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FARRINGDON GROUP 1

 

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FARRINGDON GROUP 3

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FARRINGDON GROUP 7

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SEAHAM

 

WINNERS 

SEAHAM HIGH SCHOOL 

Kirsty Gill and Liam Wilson (Year 10) 

 

All four adverts impressed the judges and all the presentations clearly proved the pupils had worked hard and put a lot of effort into getting their message across.

Seaham High School came out on top with their hard-hitting and emotional advert which included a strong message and brought a story of an exploited child to life.

After winning they were invited into Sun FM to work on their advert and to improve it for on-air quality.

 

 

 

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VISIT TO SUN FM

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Along with teacher Lynn Whitehead, who is the Safeguarding Co-ordinator at Seaham, Liam and Kirstie visited the studios on Thursday 10th November to record their radio commerical.

Working alongside Sun FM's creative director Alan Haken, they were able to put the finishing touches onto their advert which went to air on the station from the 15th November.

The advert is being played for two weeks and you can listen to the finished piece below:

 

 

Congratulations to Seaham High School and a big thank you for all the schools who took part; Farringdon, Thornhill, Washington, Sandhill View and St Aidan's.

Helpful contacts...

If you feel you have been affected or if you know someone going through anything similar, please contact the institutions below:

 

Sunderland City Council Safeguarding

 

Northumbria Police support for victims

 

NSPCC Preventing abuse

 

Childline - Call on 0800 1111

 

Sunderland Safeguarding Children Board